Sometimes inspiration comes in the strangest of places. After spending a day off-roading through the Southern California Desert, we came to an amazing sunset. So what does a creative do? Take Pictures! With the Jeep as a subject, and the sunset as the background, the Jeep California campaign was created. This ADDY (American Advertising Award) winning campaign has gained attention from Jeep and Ford, and created a partnership between CvP Creative and Ford. The images were shot on a Canon 5D Mark III, with 24-105 lens, edited in Adobe Photoshop.